Retail Merchandising Campaigns
There are many different merchandising and marketing campaign options within Amazon, and they can differ by product category. We have experience with them all and will guide the vendor through the selection and negotiation process to maximize the highest return on investment. Broad categories include retail level merchandising packages, email campaigns and seasonal/event campaigns.
Price Driven Promotions and Deals
Price driven promotions and deals can be a great way to boost traffic and drive top line volume on Amazon. These promotional options include Best Deals, Lighting Deals, Deal of the Day’s and Vendor Powered Coupons (VPC’s). All of these promotions can be great ways to drive incremental sales and long term growth for a brand if used appropriately. We have extensive experience implementing these promotions and are well versed in the subtleties of each option.
Amazon Demand-Side Platform (DSP)
We work directly with the Amazon team to develop and execute advertising campaigns both on and off Amazon via the Amazon Demand-Side Platform (DSP). Amazon has developed a unique set of tools and assets to deliver large scale impressions through their custom advertising platform. We highly recommend Amazon DSP for building brand awareness, completing a full funnel marketing strategy on Amazon, and driving sales to priority products. We will work with you and the Amazon team to develop and implement campaigns to optimize traffic and conversion.
Amazon Advertising (Formerly AMS – Amazon Marketing Services)
Amazon Advertising is a CPC (cost-per-click) based, targeted ad platform and is one of the most powerful marketing vehicles available on Amazon. Direct retail vendors have access to the full suite of marketing campaign types, whereas third party sellers do not. Our team will work with you on a strategy that meets your end goal. We work extensively in the Advertising portal to develop, execute and optimize campaigns.